6:00am Vendor Load-Ins & Set-Up
7:30am Registration Opens & Coffee
8:00am Event Begins, Blessing, Walk Starts
8:30am Festivities Await Finishers:
Breakfast, Live Entertainment, Prize Drawings
10:30am Event Breakdown


The Charity Walk, founded in 1974 and expanded statewide in 1978, is now Hawai‘i’s largest single-day fundraising event by a non-profit organization. Since its inception, more than $45 million has been raised to support hundreds of local charities throughout the state. Spearheaded by the Hawaii Lodging & Tourism Association and its non-profit arm Hawaii Hotel Industry Foundation, the Charity Walk is traditionally held every May on Hawai'i island, Kaua'i, Lāna'i, Maui, Moloka'i, and O'ahu. Money raised on each island or county stays there.
Maui County successfully raised $1.7 million benefiting 78 Maui County non-profit organizations in 2025. Since MHLA started hosting the Charity Walk in 1980, we have raised $21 million in Maui. We continue to achieve and surpass our goals year after year with the continued support of our amazing community! We invite you back to our in-person event at the War Memorial special events field filled with fitness, fun, entertainment, and giveaways while raising funds and awareness for our island charities.
The 2.5-mile walk begins and ends at the War Memorial Special Events Arena. Volunteer course marshals will guide you along the route while our Aid Station Sponsors cheer you on and provide water and goodies throughout your morning exercise.

Take an active role and support Maui's largest single-day fundraising event!
This is a pledge for walkers type of fundraiser. Each nonprofit files out the grant application form (further below) and signs up people to walk in the event of which each walker brings in at least $50. Any team (nonprofit or not) can fundraise any additional amount theyʻd like and add that to their submission, but AT LEAST ONE walker must attend to qualify for a matching result.
MHLA compiles its own funds from the hotels/businesses/members who pool together their own fundraised money to then distribute out to the nonprofits who qualify and participate in Charity Walk. The allocation is a percentage match (not a dollar-for-dollar match) but each participating beneficiary will receive at least some portion of the pool in addition to what they fundraised themselves.
The total allocated amounts plus each teamʻs own fundraised amounts are given in one big check at our Breakfast Ceremony in the end of summer. This year, The Allocation Breakfast Event will be hosted at the Fairmont Kea Lani (itʻs $10 a person). Teams can have the check mailed or picked up if they choose not to attend the ceremony.
The top fundraising teams receive an award on stage on the day of the event. Teams can still bring in funds for their team fundraiser until the end of May but, whatever is brought in on the day of is what will be awarded for press release publication and stage credits.
For further questions, email [email protected].
WHERE DOES THE MONEY GO?
Hundreds of local charitable organizations throughout the State receive donations from the Visitor Industry Charity Walk. Each island oversees the distribution o0f its own island’s fundraising efforts. All funds raised on Maui, stay in Maui County to benefit our local community. In 2025, over 65 Maui County non-profit charitable foundations received grant funding from the Maui Charity Walk!
HOW CAN A NON-PROFIT APPLY FOR FUNDS?
Charity Walk, Maui County Grant Applications will be accepted on a first-come, first-served basis to the first 100 501(c)3 nonprofit organizations by order of date and time received. Applications must be fully completed with supporting documents to be accepted. The organization will be notified of participation acceptance by someone from the Maui Charity Walk Headquarters. Applicants MUST also actively participate in the Maui County walk. The online Grant Application can be found at https://mauihla.org/events/charity-walk-maui.
HOW TO REGISTER AND COLLECT DONATIONS?
Registration and donations can easily be made online! Every team will have an online TEAM PAGE which will be set up by MHLA. Be sure to contact the Charity Walk, Maui County headquarters at [email protected] or call 808-244-8625 to register your team.
REGISTRATION DEADLINES AND INFORMATION
**Please note to qualify for prizes, all physical registration forms must be received by May 8 at the Charity Walk Headquarters located at 85 N. Church Street, Wailuku.
PRIZES
Every year members of the Maui Hotel & Lodging Association donate hundreds of prizes to share and award our participants. This year is no exception with prizes ranging from hotel stays, dining, retail, activity certificates, and much more. To qualify for prizes participants must register online or submit their official walker form with the minimum online registration or donation of $50 no later than 4 pm on Thursday, May 8.
QUALIFYING FOR “TOP FUNDRAISER” CONTESTS:
To qualify for the “Most Funds Raised” competition, organizations MUST Pre-Register all walkers and ALL MONIES MUST be received, again, no later than 4 pm on THURSDAY, MAY 7, 2026.
CHARITY WALK T-SHIRT CONTEST
Design your organization’s own Charity Walk T-shirt and enter the T-shirt Contest. The contest is open to all teams with prizes awarded to the overall T-Shirt winner.
Shirts will be judged on 1. Originality, 2. Use of the Charity Walk logo and theme - “A Tradition of Giving” and 3. Overall appearance.
To enter, submit one shirt to the main entertainment stage by 7 a.m. on May 9. Entries must be submitted BEFORE the start of the in-person walk! Please note that t-shirts may not be returned. If you would like your submitted t-shirt returned, please be sure to pick these up before leaving the in-person event
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