46th Annual Visitor Industry Charity Walk

Congratulations Maui, we broke the record for the most funds ever raised by the day-of-charity walk, the most walkers ever attending Maui Charity walk in-person, all while supporting 68 nonprofit beneficiaries of Maui County! Donations can still be received through the end of May and allocated funds will be awarded at our Breakfast Allocation Event, August 1st at The Westin.

About the Charity Walk:

The Charity Walk, founded in 1974 and expanded statewide in 1978, is now Hawai‘i’s largest single-day fundraising event by a non-profit organization. Since its inception, more than $42.8 million has been raised to support hundreds of local charities throughout the state. Spearheaded by the Hawaii Lodging & Tourism Association and its non-profit arm Hawaii Hotel Industry Foundation, the Charity Walk is traditionally held every May on Hawai'i island, Kaua'i, Lāna'i, Maui, Moloka'i, and O'ahu. Money raised on each island or county stays there.

Maui County successfully raised $1.6 million benefiting 64 Maui County non-profit organizations in 2024. Since MHLA started hosting the Charity Walk in 1980, we have raised $19.2 million in Maui. We continue to achieve and surpass our goals year after year with the continued support of our amazing community! We invite you back to our in-person event at the War Memorial special events field filled with fitness, fun, entertainment, and giveaways while raising funds and awareness for our island charities.

The 2.5-mile walk begins and ends at the War Memorial Special Events Arena. Volunteer course marshals will guide you along the route while our Aid Station Sponsors cheer you on and provide water and goodies throughout your morning exercise.

MAHALO TO OUR PRESENTING SPONSOR: SOUTHWEST AIRLINES

MAHALO TO OUR FANCY SLIPPER SPONSOR: BACK OF HOUSE CONCEPTS

MAHALO TO OUR RUBBAH SLIPPER SPONSOR: ENTERPRISE & HMSA

Take an active role and support Maui's largest single-day fundraising event!

2025 Charity Walk Sponsorship Opportunities

Email [email protected] for inquiries

Walk on May 10, 2025

6:00am Vendor Load-Ins & Set-Up

7:30am Registration Opens & Coffee

8:00am Event Begins, Blessing, Walk Starts

8:30am Festivities Await Finishers:

Breakfast, Live Entertainment, Prize Drawings

10:30am Event Breakdown

See Supported Nonprofits of Maui County by Clicking Here

MAHALO TO OUT BREAKFAST SPONSORS

• FAIRMONT KEALANI
• WESTIN KAANAPALI OCEAN RESORT
• SHERATON RESORT
• WORLD OF HYATT
• WESTIN RESORT
• MAUI SODA & ICEWORKS

MAHALO TO OUR AID STATION SPONSORS

• VIP FOOD SERVICE
• PREMIER RESTORATION
• FIRST HAWAIIAN BANK
• ENTERPRISE RENTALS
• MAUI CONDO & HOME/AQUA-ASTON
• QUEEN KAAHUMANU CENTER
• HAWAII PETROLEUM
• KOLEA HOP WATER
• CENTRAL PACIFIC BANK
• SYSCO