47th Annual Visitor Industry Charity Walk

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Congratulations Maui, in 2025, we broke the record for the most funds ever raised by the day-of-charity walk, the most walkers ever attending Maui Charity walk in-person, all while supporting 78 nonprofit beneficiaries of Maui County!

Councilmembers Tasha Kama, Tom Cook and Tamara Paltin along with representatives from the Mayor's Office, all came to support the 1,900 walkers in the 2.5 mile walk.In the race to make the biggest contribution, the Westin Maui Resort & Spa took top honors for hotel properties with $52,907 in donations received. VIP Foodservice raised the most in the business category at $22,276. Winning the award in the non-profit category was the Maui Humane Society team, which collected $354,237. The final amount accumulated by the end of May 2025, amounted to $1,758,242.31 and was awarded at our Breakfast Allocation Event at The Westin Maui last August!

2026 Maui Charity Walk will take place on Saturday, May 9. Grant Applications and Sponsorships are now OPEN. See links below.

For Aid Station Sponsorship, preference goes to members first. Email [email protected] for details.

About the Charity Walk

The Charity Walk, founded in 1974 and expanded statewide in 1978, is now Hawai‘i’s largest single-day fundraising event by a non-profit organization. Since its inception, more than $45 million has been raised to support hundreds of local charities throughout the state. Spearheaded by the Hawaii Lodging & Tourism Association and its non-profit arm Hawaii Hotel Industry Foundation, the Charity Walk is traditionally held every May on Hawai'i island, Kaua'i, Lāna'i, Maui, Moloka'i, and O'ahu. Money raised on each island or county stays there.

Maui County successfully raised $1.7 million benefiting 78 Maui County non-profit organizations in 2025. Since MHLA started hosting the Charity Walk in 1980, we have raised $21 million in Maui. We continue to achieve and surpass our goals year after year with the continued support of our amazing community! We invite you back to our in-person event at the War Memorial special events field filled with fitness, fun, entertainment, and giveaways while raising funds and awareness for our island charities.

The 2.5-mile walk begins and ends at the War Memorial Special Events Arena. Volunteer course marshals will guide you along the route while our Aid Station Sponsors cheer you on and provide water and goodies throughout your morning exercise.

Meet the 2026 Chair, Michael Pye

Take an active role and support Maui's largest single-day fundraising event!

The Next Charity Walk is on May 9, 2026

6:00am Vendor Load-Ins & Set-Up

7:30am Registration Opens & Coffee

8:00am Event Begins, Blessing, Walk Starts

8:30am Festivities Await Finishers:

Breakfast, Live Entertainment, Prize Drawings

10:30am Event Breakdown

See 2025 Supported Nonprofits of Maui County by Clicking HERE

Register for a Kick-Off Meeting March 3th, 4th, and 5th HERE

Details for first time nonprofit participants:

This is a pledge for walkers type of fundraiser. Each nonprofit files out the grant application form (further below) and signs up people to walk in the event of which each walker brings in at least $50. Any team (nonprofit or not) can fundraise any additional amount theyʻd like and add that to their submission, but AT LEAST ONE walker must attend to qualify for a matching result.

MHLA compiles its own funds from the hotels/businesses/members who pool together their own fundraised money to then distribute out to the nonprofits who qualify and participate in Charity Walk. The allocation is a percentage match (not a dollar-for-dollar match) but each participating beneficiary will receive at least some portion of the pool in addition to what they fundraised themselves.

The total allocated amounts plus each teamʻs own fundraised amounts are given in one big check at our Breakfast Ceremony in the end of summer. This year, The Allocation Breakfast Event will be hosted at the Fairmont Kea Lani (itʻs $10 a person). Teams can have the check mailed or picked up if they choose not to attend the ceremony.

The top fundraising teams receive an award on stage on the day of the event. Teams can still bring in funds for their team fundraiser until the end of May but, whatever is brought in on the day of is what will be awarded for press release publication and stage credits.

For further questions, email [email protected].