Advocates of Maui's Hospitality Industry

Exclusive Membership Benefits

MHLA advocates the needs of its members to Federal, State, and County government officials. The organization also provides timely information and appropriate resources to its members, legislators, the media, and the community. Whenever necessary, MHLA provides written or oral testimony on issues that could impact both the visitor industry and the community. MHLA partners with Civil Defense, the Maui Police Department, the Department of Transportation, the Department of Health, the Maui Visitors Bureau, the Maui Chamber of Commerce, and various other agencies to ensure necessary and timely information is disseminated to visitors and employees in times of crisis.

MHLA supports the Hawaii Tourism Authority’s strategic plan for workforce development: to ensure a sufficient and highly qualified workforce is provided with meaningful careers and advancement opportunities. MHLA administers a program entitled the Academy of Hospitality & Tourism that is currently a part of the curriculum in 3 public high schools on Maui. It is MHLA’s objective to better prepare our youth for employment in the industry and keep them in Hawaii for the future. MHLA is also a gold sponsor for the Newspapers in Education program which provides newspapers in classrooms throughout Maui County.

Other Yearly Membership Benefits include:

• Oversight of State and County Legislation that may affect your business. MHLA Executive Director is a registered lobbyist.
• Quarterly Membership Mixers!
• Yearly Industry Trade Show (Free to Members!)
• Successful Lobbying to protect and enhance the island’s visitor industry.
• Featured member spotlight, press, and publications through MHLA’s multiple platforms.

Weekly newsletter that includes:

• IndustryNews
• LegislativeUpdates
• Educational and Networking opportunities
• Member to Member discounts

Participation in active Advisory Councils:

• Maui Facilities and Engineering Leadership Council
• Airport Operations Committee
• UH Maui College HOST Advisory Board
• MHLA Political Action Committee
• MHLA Communications Committee

Support of the Community through the following annual events:

• Charity Walk: The largest single-day fundraiser in the State of Hawaii, yearly supporting up to100 Maui County non-profit organizations.
• Excellence In Education Golf Tournament: provides scholarship funds distributed to Maui County high school students, UH Maui College students and eligible MHLA members and their children.
• Kupuna Appreciation events: In partnership with Meals on Wheels, MHLA members prepare, pack, and deliver over 500 hot meals and gifts to Maui’s homebound senior citizens.

Want all of this and more?

Upgrade your membership with our Elevated Allied Tiers.