2025 LEGISLATIVE PRIORITIES

MHLA’s overall commitment is to foster a tourism industry that respects the needs of residents, contributes positively to the local economy, and maintains the integrity of Maui as a world-class destination.

1. HOUSING FOR DISPLACED RESIDENTS AND ATTAINABLE WORKFORCE HOUSING AND RENTALS FOR ALL:

MHLA recognizes the continued need for comprehensive and compassionate support for Maui residents displaced by recent fires. The devastating impact on homes and communities demands effective action to the immediate housing crisis. We encourage collaboration among government agencies, non-profit organizations, and community stakeholders to pool resources and expertise. A coordinated effort is essential to efficiently address the multifaceted challenges of providing housing solutions for those affected by the fires. We support the development and implementation of attainable housing initiatives tailored to the specific needs of displaced residents. This may include expedited approvals for temporary housing structures, financial assistance programs, and partnerships with local builders to construct affordable housing units rapidly. Additionally, we call for a review of regulatory barriers that may hinder the swift deployment of housing solutions. MHLA also encourages full review of the STRV study for assessment of the proposed phase out of selected short-term rentals.

2. FINANCIAL RECOVERY SUPPORT FOR BUSINESSES:

MHLA firmly advocates for the allocation of financial resources to support Maui businesses that have been adversely affected by the Maui fires. We recognize the vital role that local businesses play in the economic fabric of Maui. They contribute significantly to job creation, community development, and the overall well-being of residents. Providing financial support to these businesses is crucial for the economic recovery and sustainability of the island. By directing funds to Maui businesses, we aim to preserve existing jobs and stimulate the creation of new employment opportunities. Supporting businesses ensures that they can maintain their workforce, fostering stability and growth within the local job market. By taking a proactive stance in supporting Maui businesses through targeted funding initiatives, we believe that we can contribute to the island's economic recovery, resilience, and long-term prosperity. This approach aligns with our commitment to fostering a vibrant and sustainable business environment for the benefit of all residents of Maui.

3. WATER INFRASTRUCTURE AND TRANSMISSION [MAUI COUNTY]:

MHLA recognizes the critical importance of water infrastructure and transmission systems in Maui County for sustaining communities, agriculture, and the environment. By adopting these principles and actively participating in collaborative efforts, we believe that Maui County can ensure a resilient, sustainable, and equitable water infrastructure and transmission system that meets the community's needs while preserving the island's natural resources. As of 2024 data, the Visitor industry provides $230 million or 54% of total Real Property Tax (RPT) and was estimated to bring in $60 million in MCAT. It is time to use those funds for additional water infrastructure and transmission. Furthermore, MHLA encourages the increased production of recycled R-1 water and the needed infrastructure for use in the South, West, and Central Maui.

4. TAXES AND FEES:

MHLA supports an equitable and transparent taxation system that considers the economic contributions of the tourism industry while ensuring fairness for all stakeholders. Tax burdens should be distributed proportionately and reflect a balance between the community's needs and the hospitality sector's economic viability. County Real Property taxes continue to increase yearly, even though increased property value assessments generate a substantial increase in tax revenues. This situation is not sustainable, and MHLA will continue to lobby for property tax relief on the county level. On the state level, we oppose any bills aimed at raising taxes or fees on the industry, especially when attempting to reemerge from the pandemic and now the Maui fires. We will advocate for existing assessed fees to have a nexus and fund areas such as infrastructure, parks, destination management efforts, and enforcement of illegal vacation rentals. Recognizing the vulnerability of relying solely on tourism-related revenue, MHLA supports efforts to diversify the local economy. Taxes and fees should be structured to encourage investment in other sectors, promoting long-term economic stability for the community. By adhering to these principles, MHLA aims to contribute to developing a taxation system that supports the economic health of Maui while maintaining a sustainable and competitive tourism industry. This balanced approach aligns with our commitment to the well-being of the hospitality sector and the broader community.

5. DESTINATION MANAGEMENT:

The Maui Hotel and Lodging Association recognizes the critical importance of effective destination management in preserving the natural beauty, cultural heritage, and economic vitality of Maui. MHLA is committed to promoting and implementing sustainable tourism practices that minimize the environmental impact of tourism activities. This includes our continued work with HTA and CNHA on the Maui Nui Destination Management Action Plan (DMAP), supporting initiatives to conserve natural resources, reduce waste, and preserve Maui's unique ecosystems for the benefit of both residents and visitors. Embracing innovative solutions and technology is essential for effective destination management. MHLA supports the integration of smart technologies, data analytics, and other tools to enhance visitor experiences, optimize resource utilization, and manage tourism flows efficiently. MHLA encourages funding of MVB and the DMAP positions on Maui to ensure appropriate management is held across our County.

6. WORKFORCE DEVELOPMENT:

MHLA advocates for sustaining workforce health and living needs as well as attracting and developing talent that contributes to Maui’s overall economy and quality of life. Specifically, MHLA advocates for creating clear career pathways within the hospitality industry by establishing programs facilitating upward mobility, skills development, and mentorship opportunities that encourage a motivated and loyal workforce, who contribute to long-term employee retention and satisfaction. Given Maui's cultural diversity and the importance of cultural awareness in the hospitality sector, MHLA supports integrating cultural sensitivity training for hospitality workers. Training programs should emphasize respect for local customs, traditions, and the unique cultural heritage of Maui.

For the entire 2025 Position Statements listing CLICK HERE

Ka leo ho'okipa

Maui Hotel & Lodging Association is the collective voice of members in Maui County and we must advocate together as one voice to our State and County leaders. Be a part of our advocacy efforts! Join the MHLA Member Advocacy Committee and receive alerts on bills affecting our members, get training on how to monitor hearings for the State and County, and learn how to submit testimony.

To Join the Advocacy Committee CLICK HERE