As MHLA is recognized as Maui’s trusted source of the visitor industry, an authority in local legislation and an ardent, principled leader of Hawaii, we encourage our members to take advantage of this resource. Our recent crises communication efforts brought in local and international audience to all platforms and retained an engaged community eager to learn more of what the MHLA body can offer. For just in the past year alone, MHLA was featured in the top media outlets across the nation including CBS, New York Times, Los Angeles Times, PBS, Wall Street Journal, Travel Weekly and BBC News. Locally, statewide media channels such as HPR, KITV 4 News, KHON2, Hawaii News Now, Pacific Business News, Honolulu Star Advertiser, and Civil Beat have requested data, quotes, and direction from the MHLA office and published press can regularly be found in Maui news outlets. Our social media platforms soared with impression reach increasing twenty-fold since the Maui wildfires. Throughout 2023, both our Facebook and Instagram accounts have experienced a heightened organic reach with 350 - 900% increases in audience visibility. Furthermore, our website has doubled in the number of new users engaged, doubled in organic search traffic, and increased four times in the amount of audience impressions created by our web imprint. Therefore, we encourage members to make use of the uncommon presence MHLA holds at this time by advertising with us!
The Public Relations Package is geared towards those without an in-house PR staff who could use professional guidance in writing for public media view, prepare for public speaking and public presence engagements, and need advice or support in high pressure professional interactions.
The Web Related Advertising Packages are geared towards all members wanting long-term branding recognition and engagement by the unique audience our membership attracts. With six months or one year package options offered, branding pieces are published onto our website, Facebook, and Instagram simultaneously multiplying audience reach during a measurable period of time. Members who utilize this package may have an unlimited amount event listings published to our website calendar and enhanced visibility will be given to these listings over a standard MHLA event listing.
The Ala Carte Marketing Items are geared for members wanting a one-time message or specific promotion of an event, service, brand update or a detailed feature story to engage our audience. These promotional pieces can be targeted internally to members or externally to public audience or both. These options are geared towards those members who might not want a larger package commitment or who may want to compliment a website ad/PR publication with an additional feature to enhance brand impression.