The Visitor Industry Charity Walk is Online and Ready to GO!!!

The Visitor Industry Charity Walk is Online and Ready to GO!!!


- Giving back to the Maui County community has never been easier –

WAILUKU, MAUI – The Maui Hotel & Lodging Association (MHLA) is pleased to announce that after having to cancel the 2020 Visitor Industry Charity Walk event due to COVID-19 restrictions, the event is back this year and completely online.

Instead of a physical event as has been held in the past, the 2021 Visitor Industry Charity Walk will be launched on a digital platform that participants and donors can download on their mobile device. Walkers will have a two week “Walk Window” to track their steps and keep connected to the event.

From August 30th to September 12th, online “walkers” will be able to see their progress on a virtual map, as well as take part in fun challenges and be eligible to win prizes, including our grand prize trip to Anaheim, CA.

For more information and to register and/or donate, just text MAUI to 71777.

The Charity Walk’s Maui County Chair two years running is Westin Nanea Ocean Villas General Manager Chris Rabang.

“Our nonprofits really depend on these Charity Walk funds but last year the industry was shut down and there was a statewide decision to hold off on the event in 2020,” Rabang said. “This year we can go back to our industry giving our community a helping hand and we are very happy to do so again.”

In 2019, Maui County raised $1.3 million for our community nonprofits through the Charity Walk event.In fact, for the last 10 years Maui has raised more money than any other County statewide, and more money per capita since 1981.

“Chris and I were both born and raised on Maui and giving back to the community means helping people we know, so it is a great pleasure to be able to do this,” said MHLA Executive Director Rod Antone. “Charity Walk funds will benefit up to 100 local nonprofits in Maui County including MEO, the Maui Food Bank, Big Brothers Big Sisters and many more.”

“While we could not hold the event during the pandemic, the visitor industry gave as much as we could to our nonprofits before shutting down our operations, including handing out food, bedding, cleaning materials, masks and other resources.”

The Charity Walk is one of the largest fundraising events in Hawaii. Statewide, in 2019 over a $2.6 million was raised via walks held on Oʻahu, Kauaʻi, Hawaiʻi Island, Maui, Lānaʻi and Molokaʻi. Since the Maui Hotel & Lodging Association started hosting the event in 1980, Maui County has raised a cumulative total of $14.2 million, benefitting hundreds of non-profit organizations on Maui, Molokaʻi and Lānaʻi. And most importantly, all the funds raised on Maui, remains in Maui County to benefit the local community and its residents.

MHLA is a nonprofit organization founded in 1987 to advocate for the Visitor Industry. The organization also provides educational opportunities via the Academy of Hospitality & Tourism and scholarships for UH Maui College students; and benefits the community via the annual Visitor Industry Charity Walk, Excellence in Education golf tournament and Kupuna Dinner.

Non-profit grant applications are still available for nonprofit organizations that want to participate and receive funding from the Charity Walk. They can be found on-line at Additional information can be received by e-mailing [email protected] or calling the MHLA directly at 244-8625.

Become a Member Today!

Benefit from successful lobbying, quarterly mixers, participation in active advisory councils, oversight of state and county legislation that may affect your business, and our weekly newsletter.

Join Now Contact Us