40th Annual Maui County Charity Walk Final Tally

40th Annual Maui County Charity Walk Final Tally

40th Annual Maui County Charity Walk Breaks One Million Mark For Third Year

Final Tally At $1,422,535 For Maui County

The Maui Hotel & Lodging Association has announced its Charity Walk final amount raised for Maui County during the 40th Annual Visitor Industry Charity which broke records across the State and exceeded their one-million-dollar goal for a third year by reaching an impressive $1,422,535. Held earlier this year, the events on Maui, Molokai and Lanai under the jurisdiction of the Maui Hotel & Lodging Association drew over 3,000 walkers. While it was preliminarily reported immediately after island walks in May that Maui County raised $1,410,967, funds have continued to roll in, culminating in today’s grand total announcement.

The breakdowns of results by island are as follows:

  • Maui - $1,367,405
  • Molokai - $17,276
  • Lanai - $37,854

In a special Charity Reception held at The Westin Ka’anapali Ocean Resort Villas August 9, 100 non-profit organizations were honored in appreciation of their participation in the annual event which emphasizes and validates the Visitor Industry’s commitment to the community. In addition, the following fundraisers were recognized for their top fundraising efforts:


Individual Raising the Most Funds:

  • 1st Place: Dan Williams, Westside Hoops: $45,980
  • 2nd Place: Joyce Kawakami, Feed My Sheep: $26,200
  • 3rd Place: Dr. Mary, Hale Kau Kau: $24,013


Business Raising the Most Funds:

  • 1st Place: Bank of Hawaii: $6,419
  • 2nd Place: VIP Food Service: $4,255
  • 3rd Place: Central Pacific Bank: $2,300


Non-profit Raising the Most Funds:

  • 1st Place: Westside Hoops: $136,190
  • 2nd Place: Maui Memorial Medical Center Foundation $111,202
  • 3rd Place: Lahainaluna High School Foundation: $94,961


Hotel Property Raising the Most Per Employee:

  • 1st Place: Maui Condo & Home Vacations: $483/employee
  • 2nd Place: Kahana Falls: $263/employee
  • 3rd Place: Wailea Point Village AOAO: $91/employee


Property Raising the Most Funds:

  • 1st Place: Grand Wailea Resort & Spa: $54,000
  • 2nd Place: West Ka’anapali Ocean Resort Villas: $40,201
  • 3rd Place: Hyatt Regency Maui: $32,766


Restaurant Raising the Most Funds:

  • 1st Place: Tri-Star Restaurant Group: $7,000


The Charity Walk is one of the largest single-day fundraising events in Hawaii. Statewide, in 2018 over a $2.5 million was raised via walks held on Oahu, Kauai, the Big Island, Maui, Lanai and Molokai. Maui continues to raise more dollars per capita than any other island; and for the ninth year in a row raised more money than any other island in the state! Since the Maui Hotel & Lodging Association (MHLA) started hosting the event in 1980, Maui County has raised a cumulative total of $12.9 million, benefitting hundreds of non-profit organizations on Maui, Molokai and Lanai. And most importantly, all the funds raised on Maui, remains in Maui County to benefit the local community & its residents.

The annual Charity Walk is the Visitor Industry’s way of giving back to the community. Many MHLA property & business members work year-round to raise funds for this worthy endeavor. “Our industry remains committed to providing for and positively impacting the lives of our residents of Maui County,” says Lisa Paulson, Executive Director for the Maui Hotel & Lodging Association. “We are thrilled to have surpassed the one-million-dollar mark for the third year in a row. The additional funds enabled us to award significant and valuable funding to 100 worthy Maui County organizations. The range of services of these recipients touches many residents’ lives from children to the elderly, from athletic organizations to service-related agencies; from health to housing.”

MHLA is a nonprofit organization founded in 1987 to advocate for the Visitor Industry. The organization also provides educational opportunities via the Academy of Hospitality & Tourism and scholarships for UH Maui College students; and benefits the community via the annual Visitor Industry Charity Walk, Excellence in Education golf tournament and Kupuna Dinner. For additional information please contact us.

Mark your calendar for next year’s Visitor Industry Charity Walk – May 4, 2019 on Molokai and Lanai and May 11, 2019 on Maui.


Maui County Charity Walk top non-profit agencies recognized (l-r):Genevieve Ruvald, Westside Hoops; Lisa Paulson, Maui Hotel & Lodging Association; Ryan Nobriga, The Westin Ka’anapali Ocean Resort Villas; U’i Cordero, Maui Memorial Medical Center Foundation; Jeff Rogers, Lahainaluna High School Foundation

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