Ke Kahu o ka Mālamalama - Guardians of the Light

The Hawai‘i Tourism Conference is the premier gathering of more than 600 Hawai‘i’s hospitality professionals, stewards of our natural resources and community projects, government officials, and thought leaders in our largest industry. This year’s theme, Ke Kahu o ka Mālamalama - Guardians of the Light: Honoring Our Stories, Advancing Knowledge, Inspiring a Path Forward, invites us to reflect on the responsibility we share as caretakers of Hawaiʻi’s visitor industry and the communities it touches. Over two days, we will explore the forces shaping our industry and work together to strengthen its long‑term resilience, vitality, and capacity to enhance both visitor experiences and resident quality of life.