Charity Walk

38th Annual Visitor Industry Charity Walk

Mahalo Maui County!!!!

WAILUKU, MAUI – The Maui Hotel & Lodging Association has announced its Charity Walk final amount raised for Maui County during the 38th Annual Visitor Industry Charity which broke records across the State and exceeded their one-million-dollar goal by reaching an impressive $1,095,455.  Held earlier this year, the events on Maui, Molokai and Lanai under the jurisdiction of the Maui Hotel & Lodging Association drew 2,595 walkers. While it was preliminarily reported immediately after island walks in May that Maui County raised $1,033,383, funds have continued to roll in, culminating in today’s grand total announcement.


The breakdowns of results by island are as follows:

  • Maui – $1,023,395
  • Molokai – $40,436
  • Lanai – $31,624

In a special Charity Reception held at the Montage Kapalua Bay last week August 17, over 100 non-profit organizations were honored in appreciation of their participation in the annual event which emphasizes and validates the Visitor Industry’s commitment to the community.  In addition, the following fundraisers were recognized for their top fundraising efforts:


Individual Raising the Most Funds:

1st Place: Mitch Mitchell, Hale Makua Health Services: $31,175

2nd Place: Dan Williams, Westside Hoops: $20,710

3rd Place: Shane Cunanen, Westside Hoops: $15,755


Business Raising the Most Funds:

1st Place: Bank of Hawaii: $15,750

2nd Place: Maui Vacation Rental Association: $11,050

3rd Place: VIP Food Service: $6,045





Non-profit Raising the Most Funds:

1st Place: Westside Hoops: $91,730

2nd Place: Hale Makua Health Services: $86,513

3rd Place: Maui Memorial Medical Center Foundation: $54,072


Hotel Property Raising the Most Per Employee:

1st Place: Maui Condo & Home Vacations: $590/employee

2nd Place: Kahana Falls: $255/employee

3rd Place: Montage Kapalua Bay: $124/employee


Property Raising the Most Funds:

1st Place: Grand Wailea Resort & Spa: $48,281

2nd Place: Hyatt Regency Maui Resort & Spa: $35,296

3rd Place: Montage Kapalua Bay: $32,462


Restaurant Raising the Most Funds:

1st Place: Tri-Star Restaurant Group: $6,400


The Charity Walk is one of the largest single-day fundraising events in Hawaii. Statewide, in 2016 over a $2 million was raised via walks held on Oahu, Kauai, the Big Island, Maui, Lanai and Molokai. Maui continues to raise more dollars per capita than any other island; and for the seventh year in a row raised more money than any other island in the state! Since the Maui Hotel & Lodging Association started hosting the event in 1980, Maui County has raised a cumulative total of $10.4 million, benefitting hundreds of non-profit organizations on Maui, Molokai and Lanai. And most importantly, all of the funds raised on Maui, remains in Maui County to benefit the local community & its residents.


The annual Charity Walk is the Visitor Industry’s way of giving back to the community. Many MHLA property & business members work year round to raise funds for this worthy endeavor. “Our industry remains committed to providing for and positively impacting the lives of our residents of Maui County,” says Lisa Paulson, Executive Director for the Maui Hotel & Lodging Association. “This year, we are thrilled to have exceeded our goal, set 2 years ago, of raising one million dollars. The additional funds enabled us to award significant and valuable funding to over 100 worthy Maui County organizations. The range of services of these recipients touches many residents’ lives from children to the elderly, from athletic organizations to service-related agencies; from health to housing.”


MHLA is a nonprofit organization founded in 1987 to advocate for the Visitor Industry. The organization also provides educational opportunities via the Academy of Hospitality & Tourism and scholarships for UH Maui College students; and benefits the community via the annual Visitor Industry Charity Walk, Excellence in Education golf tournament and Kupuna Dinner.  For additional information, contact MHLA at 244-8625 or [email protected]


Mark your calendar for next year’s Visitor Industry Charity Walk – May 6, 2017 on Molokai and Lanai and May 13, 2016 on Maui.


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